"Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained." - Ferdinand Porsche
"Luxury does not mean adding every available jazzy feature to a site. In fact it usually means quite the opposite. If you want to add jazzy stuff, you need to do it very carefully indeed, interweaving it intelligently with the experience to add real value. Otherwise you just end up with something confusing, leaving visitors lost in marketing space and unable to figure out how the site works."
"The best technology should be invisible, get out of your way, and let you live your life." - Mark Weiser
"In his famous book on writing, The Elements of Style, William Strunk offers the phrase “omit needless words.” We can modify that for visual design as “omit needless elements.” When designing a page think about what truly needs to be there. Omit everything else. Thinking about space will help you see what is and isn’t essential on the page. More than likely you can include less elements than you think in your design." "Space is perhaps the most important tool for any visual designer. It plays a role in grids and typography and is a component of so many different design principles. When we learn to see space and learn to control it within our designs we elevate ourselves to a new level of design skill. As you find designs you like take the time to study them, particularly in how they use whitespace. Learn how effective use of space can make or break a design and how controlling space in your designs can make them more interesting and communicate more effectively."